I love the films of the 70’s. I mean, I fucking love them… including the weird often existential, acid, sun-flaring, slightly hippyish westerns of that era. When I directed this commercial, I wanted it to be a little tip of the hat to these things. I felt like if I can’t make a full on movie (Not yet, at least.) like this, at least we can make a commercial like one. This is it. I hope you like it.
Here are a few behind the scenes shots that I took with my 60 year-old Leica lens.
